Research Proposal Sample on Vodafone Uk Customer Satisfaction

In the business industry, it is important to gather customer to make the product and services sold. Therefore, keeping a customer is difficult in the business when it is in the starting stage. A business will find it harder to find prospective and loyal customer when operating abroad. And because of the economic problem that many countries are facing now, another challenge was revived; how to keep the customer? The Customer Satisfaction The customer satisfaction is a business term that measures how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy1. Every business’s mission is making the customers as their first priority. In accordance to this, the business must fill or serve the satisfaction of their customers according to what preferences that the market is demanding for. For an instance, if the business is in the food industry and the customers’ wants different variations of soup then, the management must look forward to create sumptuous dishes. Some business use different approach in leading their customers in the satisfactory stage like making special for their valued customer or raffle promo or making a sale for some products, anything that will catch the customers’ attention and at the end bringing the profit and customers’ trusts. The business literally promotes their product with the use of their customer because if one customer felt great to their product or enjoyed the service, he/she will make it on the broadcast among with their friends. The value of customers in the business is very high thus; the business needs to find impressions to keep them coming back to their establishment. In the case of finding such market in the other country, is like finding a needle in a vast gassy meadow. It is hard when the business is new to the eye of the customers. It is hard when the business is not prepared in approaching the customers well. It is hard when the business has many competitors in the area. The need for adjustment is highly acceptable. And because of these issues that surround the business industry, the proper guidance is highly appreciated. The Vodafone case can be a basis in catching the customer’s interest. The Vodafone Vodafone UK has more than 17 million customers and is part of the world’s largest mobile community. Vodafone’s leadership in mobile voice and data communications has continued, thanks largely to its focus on developing its brand and customer experience2. In this big company, reaching the respect of the customers is not new to them. Most especially, the Vodafone is a technology-based business and the impact of acceptance is expectedly high. But even a good business like Vodafone still needs to assess their customers and answer every question of their customer. They also consider many opinions and suggestion coming from their customers so that, the evidence in the growing customer acceptance make their gross reach the highest every year. However, the challenge is still there in every kind of business. Customer’s Challenge Vodafone is constantly looking for new ways to drive interaction and enhance the service that we offer to our customers, while at the same time making the life of our people simpler and more rewarding. However, Vodafone recognized that it was not differentiating the needs of its in-store customers or allocating store employees according to their areas of expertise. This meant waiting times could be lengthy and the level of service provided varied on the store employee’s area of expertise. So, Vodafone introduced a re-branding program aimed at improving the customer journey in store, as well as differentiating Vodafone from its competitors. Based on the macro planning principles of â€Å"Organize me, Engage me†, the key components of the refit included greater automation in-store, the option for self-service through kiosks, and footfall counters to track the volume of customers in-store and optimize the customer flow. Benefits to the Customer †¢ Improve the customer experience – customers now have more time to browse the store and choose how to purchase, so everyone benefits from faster and more efficient service, in a more relaxed atmosphere. This has led to a considerable uplift in customer satisfaction. Increase performance – optimized stores outperform other stores. Average contract volumes have increased with average upgrade volumes also increasing. †¢ Minimize business disruption – systems availability is enhanced, with a substantial reduction in support calls and improvement in first time fixes, increasing sales opportunities †¢ Maximize profit margins – self-serv ice significantly reduces the cost of sale especially amongst core pre-pay customers †¢ Enhance productivity – automation of commodity purchases enables faster transaction times and frees up resources to help other customers. The number of customers leaving stores without seeing an advisor is also declining †¢ Reduce support costs – tailoring services and removing duplicate effort and resources has cut costs, while increasing the overall level of support †¢ Optimize resource deployment – increased management information, such as customer numbers, waiting times and sales conversion figures, is helping to track and measure the customer experience in-store and enable staffing roles to be prepared to reflect store and customer requirements. The Business Case for Measuring Impacts The nature of multinational business is complex, shaped by globalization and rapid socio-economic and political change. Sustainability issues are increasingly contributing to this complexity, not least climate change, resource constraints, endemic poverty and ecosystem degradation. Committing to create a more sustainable and inclusive form of globalization and the following are the key objectives3: †¢ Develop a deeper understanding of how global issues such as poverty, the environment, demographic change and globalization affect individual companies and sectors; †¢ Use the understanding of these issues to search for more inclusive business solutions that help to address the issues at both a local and global scale; †¢ Align core business strategies with the solutions identified; †¢ Incorporate long-term measures into the definition of success, targeting profitability that is sustainable and supported by a responsible record in managing social, environmental and employment matters. The Business in Developing Countries Companies recognize the risks and opportunities their operations face in developing countries and the important role they play in influencing change. They rely on transparent legal systems, access to markets and infrastructure services, social stability, healthy and skilled employees and suppliers, as well as consumers willing and able to purchase their products and services. While these conditions are critical for business growth and success, the benefits resulting from the presence of multinational business and the associated in-flows of capital may not reach all sectors of society. The consequence can be a thriving middle and upper class while the low-income segment gets left behind. This can lead to strained relations between business and the communities associated with their activities, increased scrutiny from civil society organizations and greater levels of political pressure from local and national governments, all of which can increase commercial risks for investors3. Conclusion The importance of customer in one business can affect the operation of a multinational company most especially in the developing countries. The success of a multinational company can make an additional growth in their own economy. Getting the heart of the customers are essential to keep the business moving. Although there are many factors that can affect a business that is new in the face of the foreign country, the main strategy that the study can add is to look for a customer that has a same nationality of the business. For example, the American business is new to Japan, therefore, the business should target their very own race first before entering the Japanese culture and became part of their life.References:1.  Ã‚  Ã‚  Ã‚  Ã‚   Gitman, L; & McDaniel, C., (2005). The Future of Business: The Essentials. Mason, Ohio: South-Western. ISBN 0324320280. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Vodafone Case in Customer Satisfaction (n.d.). [Online] Available at: http://www.fujitsu.com/uk/casestudies/fs _vodafone-customersatisfaction.html [Accessed 14 Aug 2009].3.  Ã‚  Ã‚  Ã‚  Ã‚   Impact: Beyond the Bottom Line (2008). WBCBD. [Online] Available at: http://www.wbcsd.org/web/projects/sl/MIbeyondthebottomline.pdf [Accessed 14 Aug 2009]. Read more: http://ivythesis.typepad.com/term_paper_topics/2009/08/research-proposal-sample-on-vodafone-uk-customer-satisfaction.html#ixzz1Es0Qh2Bk

Exam questions Essay Example | Topics and Well Written Essays - 750 words

Exam questions - Essay Example Futures contracts can be transferred between parties. Futures have advantages similar to those mentioned for forwards. Currency Options involves a contract for a fee (premium + commission), sold by one party to another that provides the buyer the right, although not the obligation, to purchase or sell a specified amount of a single currency for a given amount in another at an agreed-on price within a given period of time or on an exact date. Its advantage is that it protect against downside risk in addition to allowing upside appreciation. Currency Swaps on the other hand is an agreement by two corporations to exchange specified amounts of currency currently and to reverse the exchange at a given point in the future. A currency swap might not incorporate an initial exchange, in which instance it would incorporate one or multiple payments during the swap’s life in addition to a final exchange. This option helps in minimizing the costs of foreign conversion while client is secur ed against exchange rate risk. Additionally, it costs nothing to enter into a swap. Back-to-Back Loans is a form of loan where two corporations in different nations borrow offsetting amounts in individual’s currency. The aim of this transaction is to hedge against fluctuations in the currencies. It key benefit is that it allows one to gain from approved spot limits. A Non-deliverable forward contract is a form of agreement between parties where one (an individual) is protected against undesirable rates in foreign exchange. Generally, it is a cash settled transaction and as such there are no real exchange of currencies at maturity. Essentially, a net payment is made by one of the parties to the other on basis of the contracted rate alongside the market rate at the day of settlement. It effectively involves hedging of expected foreign currency cash flows. Simply put, a contract rate is agreed up-front, alongside the fixing rate (and the corresponding fixing date). The contract rate is made use of in calculation of the amount payable on the nominated date of maturity. It is important to mention that an NDF may is useful in management of currency risks related to exportation and importation of goods, foreign currency purchase, conversion of foreign currency denominated dividends, or in settlement of other foreign currency contractual agreements. It is more particularly useful in instances where physical exchange is not necessary on the maturity date or in instances where a foreign central bank puts some limit to offshore access to its local cash niche. It should be put into use in instances where one has a genuine commercial necessity to manage currency risks linked to a particular pair of currency. Q2: The strike price of an equity option in popular plc is 380p and the premium was 24p per share. The current market price of a share in the company is 410p. The exercise date is still over one month away. Calculate the profit or loss on one contract to date fo r: A long call A long put A short call A short put If the market price of shares in popular rose explains how, and why, the premium would alter as a result for: i) a long call The profit made by the trader will increase. This is due to the fact

Security Operations in the United States since September 11, 2001 Term Paper

Security Operations in the United States since September 11, 2001 - Term Paper Example This essay discusses the September 11, 2001 attacks, that led to the implementation of various security policies by the government. These policies were meant to improve the apprehension of terrorists and the prevention of more terrorist attacks and activities. These security measures have provided safety and security for Americans, ensuring that authorities can carry out security measures efficiently. However, these changes have caused various negative elements into play. Firstly, entry and migration into the US has become tighter and more difficult. Secondly, these security measures have caused violations of rights, especially those which relate to the rights of privacy, rights of the public to be informed about government actions, and the rights to due process. Finally, security measures have caused racial tensions in US. In effect, although we may be safer now, we have become less secured in our civil rights. These security measures have provided safer conditions for Americans all owing the government authorities to carry out security measures with minimal legal interference. However, the price for these security operations has been and is being paid for by the American public. Firstly, going into and out of the ports has become a very difficult and tedious process. Secondly, these security measures have also led to the violations of liberties and rights, especially those which relate to the rights of privacy, rights of the public to be informed about government actions, and the rights to due process.

History and development of international law Essay

History and development of international law - Essay Example Despite existence of the political, global and territorial differences the whole world is considered as a global village and such concept mainly enhances the idea of universal brotherhood. At the same time in the context of trade, cultural intercourse, the idea of globalization plays a major part. In this context it needs mentioning that no matter how much the globalization aspect seems positive and flawless but at the same time it includes several lacunas. In this global society also the superior nations are finding an opportunity to show their aggression, to inflict oppressive approaches towards the other nations, their people and their economy. The rate of crime has also increased to a great extent and most of the criminal, after committing the criminal deeds flee to other nations to seek shelter. As administrative system of a particular nation does not have the power to exercise the hold over other jurisdictions, the fear of being caught is reduced to a great extent for those cri minals. At the same time economic aggression is also taking a brutal shape. According to modern international treaties in the post World War II situation it has not been possible for the nations to exaggerate the power of politics to express their imperialistic mentality. Thus, those nations have adopted the procedure of economic aggression through which a superior nation can enjoy economic hold over the other nation through trade relationship. Thus, the importance has also been realized by legal scholars that there must be some kind of restraints that prevent one nation to become havoc over the other. These are some of the typical situation; rather problems at the international level that generated the emergence of this new discipline of legal jurisdiction: International Law. Legal and scholars of jurisprudence have attempted to provide definition of the International Law in different

Individual Report Essay Example | Topics and Well Written Essays - 2000 words - 2

Individual Report - Essay Example The use of various techniques like the video marketing, and other digital media will help be very beneficial for the company and will also have a direct impact on the profitability of the company. The advent of the internet and new technologies has led to a number of improvements and changes in terms of the marketing techniques used within the company. Napster is an excellent example of the new technologies and the wide range of positive impact that the new techniques have brought to the world. Technology has allowed companies like Napster to build and develop systems where fans can share their favourite music with ease to others. After having understood and researched in detail the marketing mix and risk strategies of Napster, this paper aims at discussing the characteristics of Digital Marketing and how they apply to Napster. The paper will deal with each of the characteristics and will be followed by recommendations for each of the characteristics. There have been innumerable revolutions and changes that have occurred over the years and these have been immense in the marketing field. Chaffey has set down a few characteristics of digital marketing which he explains are essential aspects of the business and impact the businesses to a great extent (Chaffey, Ellis-Chadwick, Johnston, & Mayer, 2006). The following sections will define, discuss and demonstrate these characteristics and will link how they impact Napster and aspects that the company can do to improve their overall profitability. The first characteristic that is essential to be considered by all businesses in the current times is the need to â€Å"bring back the love† in the marketing. One of the major aspects that need to be considered by the new age digital marketing efforts is the need to not only focus on the customers based on the demographics and basic customer

Linking pay to employee performance ( related pay performance ) Assignment

Linking pay to employee performance ( related pay performance ) - Assignment Example For the government, pay levels have an impact on macro-economic factors, such as employment, inflation, purchasing power and socio-economic development.   Even though basic pay makes up a significant portion of the total compensation, the employer is also affected by the benefits offered to the employees, such as fringe benefits, cash and non- cash benefits. In the majority of developed countries and countries with high personal tax rates, the benefits component of executive compensation has been consistently increasing over the past few years (Silva, 1998).   Performance related pay (PRP) â€Å"links reward or salary progression to some form of performance rating. This could be part of a performance management or appraisal system, or it could be based on a separate appraisal of performance exclusively for pay purposes.† (Armstrong, 2001). PRP has assumed growing significance in the present times with more and more organisations adopting measures to motivate their workforce. The objective is to drive performance levels by linking employee rewards with organisational goals and objectives (CIPD, 2011).   Pay can have one or more objectives that can be categorised under four heads. The first objective is equity. This can be achieved through various means, such as adjusting income distribution in such a way to reduce the disparity in income levels; bringing the pay levels of the lowest paid employees on par with the rest of the organisation; safeguarding real wages, and ensuring uniform pay for work of equal value. Even differences in pay is made on the basis of skills or performance levels, it is connected to equity (Silva, 1998). The second objective of efficiency has a relationship with the first objective of equity. Efficiency objective comes into play when a part of the pay is linked to employee performance and contribution to the organisation. Macro-economic stability is the third

Compare and contrast Orwell and Atwoods presentation Essay Example for Free

Compare and contrast Orwell and Atwoods presentation Essay Both Atwood and Orwells novels are based in a dystopian societies, a society of a negative and undesirable nature. The novels both alert us to the economic, political and social affects this dystopia has on a society and the characters. In both books there is an immediate contrast between the living standards of both characters and their immediate surroundings. In Gilliard, Offred is living in a clean, simple white room, A chair, a table, a lamp. Using ellipsis and a simple asyndetic list, Atwood has represented the room through language. In Oceania however Winston is living in filth, a swirl of gritty dust Orwell appeals to the senses here for us to understand how he lives. These living conditions are in very stark contrast even though they live in societies that restrict them; their restrictions are in different ways. Winston does not have a clean living space and Offred has nothing to do in hers, the in-depth description of her room immediately shows us how bored she is already. As Offred is sent to Gilliard to produce a child for the commander and his wife, she is not allowed to have simple things like cigarettes, or even caffeine, I looked at the cigarette with longing. For me, like liquor and coffee, cigarettes re forbidden. In the dystopian society of Gilliard, desirable pleasures and possibly addictions, like smoking, are forbidden to the handmaids. However, Winston is able to smoke freely in his society, yet he is still placed under restriction by the fact these luxury items are under ration, The new ration did not start till tomorrow and he had only four cigarettes left. These restrictions along with the strangling way of life for both societies result in Offred considering rebelling and Winston actually rebelling. However, the consequences mean that for Offred she, cant take the risk. The oppression of her society means that she has no voice and cannot say or ask what she wants to. She has no way of communicating with the other handmaids nor discussing the predicament she is in, something which we see could possibly drive her mad. In Oceania, Winston has already rebelled and keeps a diary, To mark the paper was the decisive act. He is taking a huge risk here; if the thought police were to catch him doing this he would face death. He was already dead His own thoughts against the government are wrong. In both Offred and Winstons societies, language has been a way of oppressing them, but in different ways. In Gilliard, Offred isnt able to speak as she wishes; she is often left saying things which is deemed as the expected response. How I used to despise such talk. Now I long for it. Offred does not actually seem to have a truthful or even a full length conversation with anyone up to this point in the novel; she depends upon the trivial conversation to keep her sane. On the other hand in Oceania, there is a whole new language called newspeak. This language was to make any thought crime or alternative thinking impossible by removing any words or possible constructs which describe the ideas of freedom, rebellion and so on. In both novels dystopian society has moulded and warped the views of many young people. This is especially emphasised in Oceania where the children of the Parsons are willing to submit anyone to the thought police as long as they can rise through the ranks, possibly even their own parents. Their children are described as, like tiger cubs which will soon grow up into man-eaters. This simile shows us how a vicious society has turned these children into; they have no family or moral values, only those to please their government. Slightly less prominent is the role of the guards in the Oceania; they are young men working for the government and eager to do their job well, The young ones are often the most dangerous This incident leads to read about a woman being shot by the guards but she was innocent, even the innocents in society suffer which we will see later on. These submissive youths also have no idea of the past, a subject that leads for Winston and Offred to both suffer, but for different reasons. Offred we have so far learned through the stream of consciousness technique often finds herself thinking about her past and the people in it. However, we do not know as of yet who these people are, especially Luke. The past for her is not a nostalgic memory, Such freedom now seems almost weightless. It just reminds her of how she used to be and how she is now. Winston on the other hand can barely remember his past; he can remember vague visions of his mother, father and sister, He must, he thought, have been ten or eleven years old when his mother disappeared. He does not know where his family went and probably never will. This suffering extends throughout both novels, under the regimes which are in place; everyone in society suffers, whether they know it or not, not only the main characters, and this may be the most prominent theme of dystopian societies. Everyone is oppressed or brainwashed under this change in rule and culture, no one in neither 1984 or The Handmaids Tale is truly happy. In conclusion, Gilliard and Oceania have so far presented many problems being dystopian societies. They oppress those living in them; take away rights, individuality and freedom. Not only political but social restrictions have been emphasised in the two novels and most importantly how the characters are affected.