Monday, September 30, 2019

The Book of Dead and the Ten Commandments

The Hebrew Ten Commandments and Egyptian Book of the Dead are considered very different religious texts. Therefore, in the books of Exodus and Deuteronomy, the Ten Commandments hold a vital position in the ethical system of Judaism, Christianity, and Islam. It served as a symbol of God’s guidance and presence with his people (â€Å"Ten Commandments†). Ten Commandments is much important than the book of dead because there’s no life after deaf. Firstly, The Ten Commandments and the Book of the Dead are words written for people to obey.The Ten Commandments are ten statements Christians live their lives by, while the Book of the Dead contains spells that aid the soul in navigating the underworld. In Christian religion, the Ten Commandments serve as a summary of the divine law given to Moses by God. After leading his people out of slavery, Moses and his followers came upon Mt. Sinai. Scaling this mountain, he received the Law which would form the basis of God's Covena nt with Israel.The purpose was to practice a life of obedience and dedication to God in order for spiritual salvation to be achieved. Secondly, The Ten Commandments serve as a template for people to use as a model for their life. For the Egyptians, the Book of the Dead isn't so much a religious set of laws, but more as a traveler's guide through the underworld. The Egyptians believed that, though death was inevitable, it was also survivable. To navigate the underworld, spells written in the Book of the Dead were used by the soul of the decease.The Book contains a list of statements that bear a resemblance to the Ten Commandments, both in nature and phrasing. The souls of the dead were required to pass two different tests. The first was the weighing of their heart against the feather of Truth. If they passed this test, then they moved on to the second. It required the deceased to recite a negative confession at the Hall of Two Truths (â€Å"Book of the Dead†). A negative confe ssion includes the use of the phrase â€Å"I have not . . . This is strikingly similar to the â€Å"Thou shall not . . . † phrasing of the Ten Commandments. For example, â€Å"I have not reviled the God† is synonymous to â€Å"Thou shall not take the name of the Lord thy God in vain. †I have not killed; I have not turned anyone over to a killer may be linked to Thou shall not kill† (Exodus).However, though Christians remain faithful to only one God, â€Å"the Egyptians believed in a myriad of gods and goddesses† (Roth Ruth). The negative confessions are coupled with the naming of 42 gods. Hail Flame†, â€Å"Hail Shining-Tooth†, â€Å"and Hail Neheb-kau† (Wikipedia). The second major difference is that the concept of a Sabbath Day is not mentioned in the Book of the Dead. In conclusion, we can say that the book of dead borrowed the concept of the Ten Commandments. Comparing a translation of the Book with the King James Version of Exodus, both texts prove to be very similar. But substantial differences such as god-worship and religious holidays serve as stumbling blocks in this theory because â€Å"before deaf there was life†( Wikipedia).

Sunday, September 29, 2019

Evaluate and Use Information and Communications Technology Essay

The purpose of this essay is to research a technological toy, I focused on Bee Bots, which I use in my setting, evaluate and critically analyse the effectiveness of that toy in promoting children’s learning. Later I will demonstrate my personal use of ICT and a record of use of Information and Communications Technology (ICT) over a period of one month as a professional role in promoting children’s development in my setting. Finally, I will reflect on my tracking sheet and identify the opportunity to develop ICT in communication with parents. According to Siraj-Blatchford, Whitebread (2003) in supporting children in their development of an early understanding of ICT we are concerned to support them in learning about a wide range of products that are used to manipulate, store, retrieve, transmit or receive information not only computers. Most of the ICT applications that we are familiar with today are put to use in electronic products such as telephones, audio and video, CD player, recorders, computers, television. I am going to focus on a programmable toy – Bee Bot. I chose that particular piece of ICT toy as we use it quite often in our setting. Bee Bot is a bright and a colourful and multi-sensory programmable floor robot, suitable for use in Early Years. According to Morgan, Siraj-Blatchford (2009) the use of programmable toys in early years educational settings is based upon the constructionist teaching approach, which is underpinned by the idea that learning can happen most effectively when people are actively engaged with doing and making things in the real world and was first developed by Papert, in 1993. Bee Bot â€Å"enable young children to learn through play about control and directional language and provides a perfect ‘hands on’ introduction to robotics† (Sprainger, 2007). Sturdy construction and colourful, easy-to-operate design is a perfect tool for teaching alphabet, number recognition, fine motor skills by using the directional buttons, and social skills such as turn taking. Direction keys are used to enter up to forty commands which send Bee Bot forward, back, left and right. Pressing the green ‘Go’ button starts the toy on its way. â€Å" Bee Bot blinks and beeps at the conclusion of each command to allow children to follow Bee Bot through the program they have entered and then confirms its competition with lights and sound† (Terapine Software, no date). It works on rough or smooth surfaces and is small enough to be used on a table (Inclusive Technology, no date). Bee Bot moves in 6†steps and 90 degree turns and compact size as well as durable material make Bee Bot child and classroom friendly. Bee Bot is equally adaptable to home and school environment, it can be use both indoor and outdoor and operates on three AA batteries (Interactive Learning in the Early Phase, No date). In 2005, Bee Bot was awarded a Gold Award at the Practical Pre-School Award in London and in 2006 Bee Bot was a winner of an Education Resources Award in the Primary ICT category awarded by The British Educational Suppliers Association (BESA), (TTS: Educational Supplies for Schools, Nurseries & Childminders , No date). After an initial introduction to the toy Bee Bot help children to engage in playful exploratory activity which allows for numerous opportunities such as self-initiated activity, which provide opportunities for quality adult-child and child-child interactions (Siraj-Blatchford, Whitebread, 2003). According to Light and Butterworth, activities requiring ‘joint attention’ and which involve ‘children learning to share’ provide a better cognitive challenge for young children than activities were they work alone† (Developmentally Appropriate Technology in Early Childhood, No date). Learning with the Bee Bot is a highly social experience and support communication and social skill development, children learn about negotiating, taking turns, sharing and peer work. The Bee Bot has the capacity to support children to develop a broad range of essential skills across curriculum and the only limit is the practitioner and children imagination. It is available with across curriculum mats to enhance children learning in all area of their development, therefore in my work place we adapt the mats that we already have in our setting and I still feel that we did not use its full potential. So far we used Bee Bot with Alphabet mat, and alphabet flash cards to extend children letter sound recognition and oral language development for children with English as an Additional Language (EAL) to support their listening and recalling skills. Number and shape mat is used to expand children mathematical skills such as counting, number recognition, positional language, shape recognition. Road mat is used to develop children orientation as they need to manipulate, orientate, track and rotate the Bee Bot as well as road safety skills. Using a Bee Bot also introduce the children to a range of science skills as they interpret design challenges, generate possible solutions, make plans, test and evaluate and modifying the program were necessary (Sprainger, 2007). I founded as well as a number of eachers around the world (see teachers reviews in Appendix C) that Bee Bot are good value for money (manufacture instruction enclose in Appendix B) and the only disadvantage I can find is that after each activity program needs to be cleared in order to reprogrammed again. Although, it is clear that ICT should be used ‘to develop skills across all six areas of learning’ it is the ‘Knowledge and Understanding of the World ’ strand alone in the guidance that makes direct reference to ICT usage. â€Å"It is clear that young children are computer†¦ literate at an early age† (Keating, 2007, pg. 126). According to DATEC (No date) any application introduced to children in order to develop understanding and experience of ICT should not just be enjoyable, although this is important but more importantly should be educationally effective. Children need a variety of applications which encourage a range of development, including creativity, self-expression and language. From analysing my tracking sheet which recorded the use of ICT in my setting (details in Appendix A) I must admit that I was quite impressed with the amount of ICT equipment we use with children each day without even realising. From the tracking sheet I understood how important modelling and collaborative play is in Early Years. Programmable toys and many screen based applications offer the possibility of collaboration but adult intervention is frequently needed to gain the most from the ICT ‘equipment’. According to the UK Effective Provision of Preschool Education (EPPE) (Sylva et al, 2004), and Researching Effective Pedagogy in Early Childhood (REPEY) (Siraj-Blatchford et al, 2002) studies have found that the most effective foundation stage settings combined the provision of free play opportunities with more focused group work involving adult instruction. This approach appears to be most desirable model to promote ICT and I must proudly admitted that we are focusing on small group activities to meet all children’s needs, especially with EAL children. The relationship between cognitive strategies and language development is currently regarded as central to understanding children’s difficulties developing language as a first or additional language. Skinner emphasizes the roles of imitation, repetition, reward and reinforcement in formal language teaching situation (Lewis, Norwich, 2005). Adult-child interactions that involved some elements of ‘sustained shared thinking’ were especially valuable in terms of children’s early learning† (Siraj-Blatchford, and Siraj-Blatchford, No date). Activities I have provided for the children in my setting are differentiated according to their interest, age and learning style and were â€Å"targeted at learner’s educational needs and stage of understanding† (Hurst, 1997, pg. 82), as according to Miller, Devereoux (2004, pg155) â€Å"children need to be able to experiment, repeat activities in variety of ways and have some control over a pace of what they are doing†¦ ollaborate with adult and each other and share their discoveries and triumphs†. Furthermore, the work of Bruner and Vygotsky suggests that â€Å"we actually come to understand what it is we think through talk† (Moyles, 1995). â€Å"Bruner showed that children need to be reminded of previous experience†¦ by pictures, books†¦ he called this ‘iconic thinking’, he also felt that role of adult was important†¦ as†¦ adult provides support as children develop their competence and confidence† (Tassoni, H uccker, 2005, pg. 31). I believe that according to North, McKeown, (2005, pg. 72) â€Å"ICT meets all learners styles as it â€Å"lets pupils learn by looking, listening and doing†. â€Å"Although the evidence on gender differences in attitudes towards computer-related activities, levels of participation with computers,†¦ it appears that girls perform just as well as boys when they engage with computer-based learning† ( Bancroft, Carr, 1998, pg. 104) and it has been proved in my setting that girls get involved as equally often and well in ICT related equipment as boys. From my tracking I also realised that we are meeting entire requirement as Every Child Matter (2008) suggested relating to observation, assessment, planning, key person by using ICT equipments such as cameras, video recorder, Interactive White Board (IWB) and Fronter – School Blackboard (explained deeply in Appendix D), which is available through London Managed Learning Environment (MLE) (Ealing Grid for Learning, No date) and all the staff have been given training on it. Children from key stage one and two are able to access Fronter from home and share their school life with their parents. In the sector I work in – Early Years Foundation Stage parents are given individual logins and passwords to be able to track what is happening in our nursery each term, check any events that are taking place in school but in my opinion working with parents in relation of ICT is an area that needs improving. I discovered three main issues that must be improved in my opinion to develop a better communication and build better relationship with our parents. First of all, I must mention that even though as a school staff we have opportunities for professional development and ICT â€Å"supporting learning† (Teaching and Learning, No date). Training are usually organised by our school ICT co-ordinator. Insets quite frequently and I recognise myself as being a computer literate person thus we must consider that not all of our parents â€Å"can present barrier† (Plowman, Stephen, 2003, pg. 160) and perhaps school could extend ‘children Fronter club’ for ‘parents Fronter club’ to help parents overcome that barrier as â€Å"home school link and parents involvement is therefore a component of effective school† (Curriculum Guidance, 2001). Secondly, the language barrier could be one of the reasons why parents are not so keen on using our School Blackboard. To overcome this barrier after having an Inset with my manager we decided that the school news letter both in electronic form and hard copy could be translated in the most common spoken languages in our school, such as Tamil, Somali, Arabic and Farsi. As a Foundation Stage Practitioners we all agree that when â€Å"parents, teachers and children collaborate towards the same goals it leads to the improved academic performance of children† (Curriculum Guidance, 2001). Lastly, in my opinion the main issue could be, as the school is situated in low-income industrial area, that not all household might have an access to the computer. According to Morgan, Siraj-Blatchford (2009) research evidence has shown that the efforts of parents and preschools can make a considerable difference to children’s future educational achievements regardless of their socio-economic background and current national policy initiatives aim is to close the gap in educational achievement for children from disadvantaged background. â€Å"One of the ways in which this commitment has manifested itself has been in the Government’s three hundred million pounds Home Access project which provides computers and internet access to families to enhance learning at home† (Morgan, Siraj-Blatchford , 2009, pg. 13). Our school received the funding three years ago and designed the ‘parent computer room’ which was very popular at the begging but now seems to be forgotten. I think it is a good time to bring up that issue during the Inset to make use of that room again. When talking about ICT I must mention about a â€Å"number of queries and concerns regarding health and safety issues and other risks, which may be associated with technology routinely used by young children (Morgan, Siraj-Blatchford, 2009, pg. 39) , such as using electricity . Our children are thought not to â€Å"investigate or play with any equipment that uses mains electricity† (Creary, 2002, pg. 4) and all sockets are protected with socket protector to eliminate any hazards. According to Health and Safety at Work Act (1974) Portable Appliance Testing (PAT Testing and Portable Appliance, No date) is required once a year and our school has passed one two weeks ago. It is important that while children learn about ICT they also learn how to manage their own space and select the right tools when sitting at the computer. According to Morgan, Siraj-Blatchford (2009) it is therefore advisable that the regular use of any computer application by three years old child should not be longer than ten to twenty minutes. Young children, parents and practitioners are using ICT in novel and creative ways† (Morgan, Siraj-Blatchford, 2009, pg. 40) and it is important to use all available ICT equipment safely. Our school leaders with ICT co-ordinator â€Å"consider the issue of e-safety† (E-safety, No date) and drew Acceptable Use Policy (AUP) (See Appendix E). According to Every Child Matter (2008), suitable premises, environment and equipment our outdoor and indoor spaces, furniture, equipment and toys are safe as they are checked on regular basis and school is monitored by CCTV camera and locked.

Saturday, September 28, 2019

Marketing Diary

ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is the first entry is because I am very interested in fashion and Desigual is my favourite brand.This summer I went to Spain and I realized that there is a brand very similar to Desigual, both in design and prices. This was the first time that I have heard for Custo Barcelona. Unlike Desigual, Custo is not an internationally known and famous brand. Oppositely, in Spain, the competition between the two is very high. I can even compare it with two major soccer clubs –Real Madrid and FC Barcelona. In most cases, if you pre fer Desigual, you would never buy from Custo and vice versa. Shock for Desigual lovers came in 2008, when Custo Barcelona filed a plagiarism lawsuit against Desigual.Custo accused Desigual for copying its mixtures of patchwork and materials and also for following their shop openings and contacting Custo’s distributors to market its products. No one ever wrote about the end of this lawsuit and that is why I cannot give my comment on the final decision, but I can comment on Custo’s decision about filing Desigual. I consider it as a desperate action of trying to get more of a target market. What they didn’t consider is that Desigual lovers, after this affair, sticked even more with Desigual.Unfortunately for Custo, Desigual is still existing, not only on the Spanish market, but worldwide, and it is stronger than ever. Topic 2: Controversial marketing Shock advertising Source: http://press. benettongroup. com/ben_en/about/campaigns/history/ (02. 11. 2010. ) It was f ew years ago when I heard for Benetton’s and Sisley’s controversial advertisements for the first time. Since then, I have been checking out their new ads every now and then, because they keep shocking me every time I see them. Recently, there has been a new billboard by Sisley on the streets of Zagreb.The picture is representing a young women on the floor with lots of cucumbers around her and one in her mouth. They just keep shocking, but why? Probably because controversial marketing is known to have an impact on drawing attention to the brand. When searching about the reasons why Benetton is doing such commercials, I found out that they want to raise the awareness about global problems and concerns among their global customers. They have officially divided their advertising campaigns in three separate phases and the first one started in 1986, when Benetton began cooperation with Oliviero Toscani.The phases where named: cycle of difference, cycle of reality and cycle o f free speech and the right to express it. Each released campaign, such as the one against capital punishment, resulted in widespread protest against the company, from the customers as well as governments. Usually, it ended up with lots of free publicity and an increase in sales, but after the ‘death row’ campaign, they decided to stop controversial advertising. They faced the fact that they have repeated using controversial subjects for too long and that the impact on the customers was rather negative. Topic 3: TV advertisingEffects of television food advertising on eating behavior Source: http://www. yale. edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych. pdf (21. 11. 2010. ) Topic 4: Market impact teams in Coca Cola HBC Does it really increase sales? Few weeks ago, I have received an e-mail offering a student internship in Coca Cola HBC in the selling department. It seemed very interesting from my point of view and that’s why I decided to sign up for do ing the internship. I had been invited for an interview and the week after I have started my internship in Coca Cola. It lasted for a week only.First day of my internship, we all gathered together and were explained what are we going to do in the next five days. Firstly, I was disappointed, but now, after I have finished those tough five days, I am really glad because of that experience. Market impact teams are teams of two or three people, one student and two Coca Cola employees usually, who are going around coffee bars and shops and are trying to have an impact on buying behavior by ordering shelves, cleaning fridges, putting promo material all over the place, thus creating a brand awareness. MIT is organized two times a year, before Christmas and before Easter.In Coca Cola, they are very proud of this actions, but I have always been asking myself, does it really increase sales? The answer was given to me by a young manager, who I was working with. He told me that in the short run and in general, it does not increase sales, but it creates a brand awareness which is really important for every product and company. It wasn’t an answer that satisfied me. I went further by asking: â€Å"But Coca Cola is a well known brand, actually, probably the best known brand in the world. Why are you still trying to raise brand awareness? † That’s when I got an excellent answer, which I will never forget.He told me: â€Å"Yes, everyone knows about Coca Cola, but sometimes you just have to remind people that your product still exists! † That is probably the best explanation of advertising I have ever heard. This experience was unforgettable for me. Source: my student internship ( (02. 12. 2010. ) Topic 5: Packaging and price Is the price, package or smell of a perfume what matters the most? Going into a perfumery and having a glance at all of the beautiful and colorful perfumes, makes me buy them all. After approaching the most beautiful and attract ive one, with the amazing desire of having it, you smell it and amazingly, it smells really bad.What are you doing? If you have money, probably you end up buying it anyways. If you don’t, you wouldn’t probably buy the better smelling one either. This question arises in my head every time I see millions of amazingly looking small packages of perfumes. The other fact that I have realized is that perfumes for male population are not even comparable to female ones. Is the package of the perfume what really drives our purchase behavior when buying perfumes? Some researches show that associating a beautiful design and color of a perfume with the smell makes the perfume more attractive, which increases the purchase.But what if a perfume is a great looking, with average smell and high price? That makes him even more attractive. It is well know that expensive perfumes are luxury goods. Higher price will make them more desirable because when seeing a beautiful package and a high price, we are creating an image of it before even smelling it. Not only for perfumes, this phenomenon happens with other luxury things as well. Human nature is just not strong enough to resist a beautiful package. Topic 6: Brand image / Business ethics Procter and Gamble testing on animals Source: http://www. pandgkills. om/main. html (05. 11. 2010. ) I have been avoiding Procter and Gamble’s products ever since I’ve heard that they are testing one animals. I am a huge animal lover and for me, animal killing is almost as cruel as human. The Procter and Gamble’s testing on animals was also a topic of my speech on the second year of college and that is when I did a little research on this topic. Not only that Procter and Gamble is one of the most famous brands in the world, but it is also one of the richest companies. It’s cruel method of testing can be easily replaced by an alternative.Despite this fact, P&G refuses to stop testing on animals, even though more reliable and humane alternatives do exist. By testing on animals, not only that they are creating a bad brand image and are representing a company’s unethical behavior, but they are also losing a lots of customers each day. Still, it is not important for them. Their earnings are probably still so high, that they don’t have to take care about those 100 people giving up from their brand each day. I am one of them and I can tell for myself that I would never buy from Procter and Gamble again, neither from the other brands testing on animals.Despite their global popularity, the brand image they are creating is not as good as it could be if they spent the huge amount of money they have on behaving more ethically and switching to a less cruel ways of testing their products. Topic 7: Design Ugly, comfortable and expansive-perfect combination I have tried hard to resist buying UGG boots this and last winter, and fortunately, I have succeeded. Different story is with my C rocs slippers. In fact, I have 3 pairs and I just love them. Those two brands I choose because they are well known for being ugly and expensive, but extraordinarily comfortable.I have never tried UGG boots myself but from other people’s stories they seem extremely warm and cosy. Since I have been seeing them every day, they are not even so ugly for me anymore. Crocs slippers neither. From my own experience, I can say that Crocs slippers are so comfortable that when you wear them once, you just don’t want to take them off. They are perfect choice in lots of situations and places, such as home, beach or long way walking. From these two examples, we can see that recently, people changed their points of view a bit.Of course, people still take care about how they look but sometimes, the way they feel in their clothes and shoes leaves a stronger impression than the clothes itself. UGG Australia and Crocs are two perfect examples for this statement and after writing this diar y I will probably give up from my decision to never wear UGG boots and go buy a pair for myself. Topic 8: Business ethics Lying about price reductions Last winter, I was in shopping for a jacket. While walking along Ilica, I entered a Miss Sixty store to see if they have something interesting for me.I came across a really nice, but for me, very expensive jacket. On the price tag, it said that it costed 3000 kunas but it is 50% off, so it costs ‘only’ 1500 kunas. The jacket was from the winter before and that is why the price was reduced. I never got over that jacket and that’s why I still remember the story. This year I was walking along Ilica again and went in the Miss Sixty store to see the new interior of the store. The very same jacket from the last winter, that was actually from the winter before, was still on the hanger. The thing that surprised me the most was the price on the price tag.It said that the jacket costed 4500 kunas in the beginning, but the pr ice was reduced to 3700 kunas firstly and now, it is even more reduced, and costs ‘only’ 3000 kunas. That really shocked me. After telling this story to other people, I heard very similar experiences but with other stores and brands. It usually happens that, if a product is not sold on the discount the year that it has been produced, the price next year appears to be the same, even though they say it is on sale. From my own experience and point of view, words like ‘sale’ or ‘discounts’ or ‘price reduction’ are very influential on human brain and thus, buying behavior.Sometimes you just can’t let other people buy that great shirt or a jacket that is on sale and you end up buying it, even though you might not need it or its price is still high. Experts dealing with selling products and services are very aware of the basic facts in buying behavior and human nature. They know that only a word ‘sale’ will increase sa les even if there is no sale at all. What bothers me is that I am probably falling for that trick almost every day but I do not realize it. As well as experts know how to sell, we should know what we want to buy and we should never follow the words, because sometimes they are just misleading.Topic 9: Brand loyalty Waiting up to 6 months to get on the waiting list – Hermes Birkin bag http://www. dailymail. co. uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m. html (05. 12. 2010. ) Since I am desperately waiting to get my degree and have a chance to go for a Master programme in Milan and have my dreams come true, I have focused on a fashion industry and happenings from this field, to be up to date. That’s is how I came across the article about very famous Hermes Birkin bags.Everyone knows how expensive and popular they are but I would never expect that people would wait up to 6 months to only get on a waiting list. On e of their most loyal customers is famous Victoria Beckham, who has a huge collection of their bags, worth about 1. 5 million pounds. This shows a great brand loyalty they have, among the celebrities but the rich part of population also. Birkin bag is a luxury, rather then a need and from that point of view we can say that each person who buys it is loyal to the brand. If it wasn’t for loyalty and the status symbol, no one would ever buy a million pounds worth handbag.Topic 10: Color psychology and marketing Do colors really impact consumer behavior? http://www. syncrat. com/articles/color-psychology-in-marketing (27. 11. 2010. ) On my way to new Arena center, whose logo is by the way, also in red color, I have given some attention to the advertisements around me. I have noticed that most logos are in the red color. I didn’t know if it was for a reason and that’s why I checked it on the internet as soon as I came home. There really is an amazing relation between the two and that’s why firms pay a lot of attention when designing a logo or making a commercial.It is said that red color is a symbol of aggression and passion and it is used to motivate an individual to take action or convey a warning. It is also believed that is stimulates appetite. Oppositely to aggressive red color, green color is way more relaxed, symbolising growth and wealth. It is often used in commercials for natural products. It calms the mind and creates a feeling of happiness. Black color, an example of a neutral color, is well know symbol for elegance, power and sadness, as well. It is said that black color shouldn’t be used a lot when advertising.It can cause sadness and depression. On the contrary, white color symbolises cleanliness, purity and spirituality. It is used a lot in advertising but mostly as a background color, because it makes other colors seem more vivid and bold. All of these examples show that my question about the relation between colo rs and logos wasn’t foolish at all. When seeing advertisements and commercials, but buying also, people do not consider a color as something that influences their buying behavior, but researchers and marketing specialists are more than aware of this great marketing weapon. ———————- IN LEGAL WAR [pic] [pic] [pic] [pic] [pic] [pic] [pic] I have never been a big fan of television, in fact, I have been avoiding watching TV and trying to do something else instead, since I have started high school. When I was 15 I went to United States for a year as an exchange student. Living there, surrounded with lots of overweight people, junk food and starting to have weight problems myself, I have realized what a damaging effect on human health a food can cause. Since my host mother was a nurse, she was taking a lot of care about mine and my host sister's healthy diet.I have never heard about the topic before, becuase the problem is not so spre ad in our country, but my mom was always talking about negative effects of television food advertising on eating behavior. If it wasn't for her, I would probably never realize the shocking effects of TV on the eating behavior. All of us know how unhealthy is to eat in front of the TV. It is because our brain isn't getting signals fast enough and we don't stop eating as we would stop if we were concentrated only on eating.Effect which is related to this one is the effect of food advertising on TV and our eating and purchasing behavior. Nowadays, obesity is the fastest growing cause of disease and death in America, caused by reductions in physical activity and overconsumption of unhealty food. A lot of people consider that unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption. It is also confirmed that food advertising leads to greater preferences and purcahse of the products advertised.What we can conclude from these facts is that we should try to avoid eating in front of TV or eat whatever is advertised on TV at that moment. When going to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] SALE!!! [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] hRQh!. 5? >*[pic]B* CJaJphâ‚ ¬Ã¢â€š ¬0h? )? h? )? B*[pic]CJ aJ hmHnHphsHt INCLUDEPICTURE â€Å"http://www. frechen20. de/include/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg† * MERGEFORMATINET [pic]

Friday, September 27, 2019

Article Example | Topics and Well Written Essays - 1000 words

Article Example It also assists local and state education organizations in advancing their statistical systems, and examine and report on educational activities in different nations. The main focus of this report is to look at gaps in educational participation and attainment between males and females of different races. This report is relevant to my research in that it will also examine children in poverty and minority groups and education. It asserts that postsecondary attendance rates are largely lower for students from various racial and ethnical groups and lower socioeconomic backgrounds in comparison to Asians and Whites. In 2010, as consistently since 1980, a limited number of male than female 18-24 year olds were either enrolled in graduate school or college. There is also a difference in postsecondary attainment for females and males. According to the report, in 2010, 21% of children under age 18 were living in poverty. The poverty rate for people who were non-white was higher than that of t he white population. This prevented the underprivileged population from accessing higher education (Ross & Kena 2012, p. 5). . College Student Alliance, 2011, Breaking barriers: a strategy for equal access to higher education, College Student Alliance. Retrieved from http://collegestudentalliance.ca/wp-content/uploads/2009/08/Breaking-Barriers.pdf This is a suitable academic resource because a large number of students from numerous groups are still under represented in colleges, universities, and other institutions of higher learning. According to this resource, students from various groups are not efficiently represented in higher institutions of education in Ontario. In line with the resource, enhancing access to higher education for the underrepresented groups is largely perceived to be necessary in establishing a more equitable society and to challenging in the increasingly knowledge based economy. The last ten years has witnessed a tremendous increase in research on people who are not pursuing higher education, reasons for not attending, and ways to promote their participation. People experience interplay between different complicated barriers. They may be motivational, informational, and financial barriers. Financial barriers comprise debt aversion in an aid system or lack of funds to pursue higher education. Informational barriers entail insufficient information regarding financial assistance, mainly, benefits, and costs. 80% of learners aged between 20 and 24 from households earning more than $100,000 pursue higher education and 60% of learners from households earning below $25,000 pursue higher education. Almost half of youth in the top income quarter attend university in comparison a quarter of the youth in the lower income quartile. Among the recommendations include, one, the Ontario government commit to have secondary school learners visit a campus as part of the curriculum. Two, the government should continue aiding early outreach as a way of acce ssing post-secondary education. Three, the government should set an objective for the education system to augment post-secondary participation rates (College Student Alliance 2011, p. 30). Social Mobility and Child Poverty Commission, 2013, Higher education: the fair access challenge,

Thursday, September 26, 2019

Incidents Which Led to the Enactment of the Sarbanes-Oxley Act Research Paper

Incidents Which Led to the Enactment of the Sarbanes-Oxley Act - Research Paper Example This paper declares that corporation was involved in an elaborate scam and financial machinations, such as exaggerating the positive financial statements, performing transactions through the shady dealings, omissions and misrepresentations; and insider trading. In spite of the possible prevention of complete collapse, the Enron’s officers continued to hide the financial problems of the company. The Act is comprised of key provisions that describe the specific requirements, mandatory for preparing financial reports. This report makes a conclusion that the Enron’s scandal is considered to be a crucial moment in the history of the American economics and business, which has led to the enactment of the Sarbanes-Oxley Act in 2002. Relying on the â€Å"advanced experience of financial frauds†, American government developed the Sarbanes-Oxley Act addressing to the main pitfalls discovered during the whole â€Å"pleiads† of financial frauds and bankruptcies. Even though the SOX is recognized to be a major improvement to corporate governance, it still has significant constraints. Experts tend to criticize this Act, concluding that new provisions are not flexible and hardly achievable in real situations. Obviously, just enacting regulations and legal restrictions are not enough to prevent and deter financial reporting frauds. Probably such acts do not provide expected results, because human nature still lacks ethical educational and strong moral principles.

The Alarming Increase of Children Diagnosed with Autism Essay

The Alarming Increase of Children Diagnosed with Autism - Essay Example What is autism? Recognized a half century ago (Hanchette), Autism is a developmental disorder that has been deemed very severe and begins anytime between the birth of the child and 2 Â ½ years of age. These children are normal in appearance, but they will engage in various disturbing behaviors that are obviously different than the behaviors of normal children. There are also varying degrees of autism. Those who have less severe cases may be diagnosed with Pervasive Developmental Disorder (PDD) or Asperger’s Syndrome in which the child may have normal speech, but display some social and behavioral problems that are associated with autism (unknown, autism.com/autism). But believe it or not, it was once believed that autism was to be accepted as is because it was thought that nothing could be done about it. But now there have been a variety of treatment methods developed which have proven to be very helpful in leading to great improvement. Yet there is also the unfortunate fact that some treatments may have little or no effect at all on the autistic child (unknown, autism.com/autism). So why was autism thought to be hopeless? Well, for many years autism was thought to be a very rare occurrence. The average number of children born with autism was 5 out of every 10,000 live births (unknown, autism.com/autism). But since the 1990’s, there has been a very noticeable rise in the number of children developing autism. This rise is telling us that there is an average of 60 children out of 10,000 born with autism in which boys outnumber the girls four to one. As of 2007, the Centers for Disease Control reported that 1 in 150 children are diagnosed with autism (unknown, autism.com/autism). To think that in 1992 there were only 2,800 kids with autism in the entire state of California. When 2002 rolled around, that number had increased to 20,400 and as of 2004, the number of autistic children in California reached a staggering 24,000. That is a 440% increase between the years 1994 and 2004. New York is up 200% in the last decade and Pennsylvania has reached a 900% incr ease (Hanchette). It is very obvious with the latest statistics that autism is undergoing a significant rise, which makes it very important that the behavioral and physical signs are recognized as early as possible to ensure the appropriate treatment is administered. It is said that the sooner the child is treated, the better the outcome. With increased awareness of the signs and treatment being administered early, there are autistic children attending regular classrooms and some can live somewhat independently in a community setting. However, autistic people do not lose the impairment that comes along with autism that affects their ability to communicate and socialize successfully. This aspect, unfortunately, continues to haunt them for the duration of their lives. Behavioral signs of autism There are various behavioral signs associated with autism. These signs include: repetitive behaviors, lack of speech, withdrawal from parents or siblings, very little or no social interaction (Hanchette). If the child displays no big smiles or other expressions of joy by six months old, then that is a huge red flag. Another sign is if they do not share facial expressions, sounds or smiles, or if the child has not spoken by 16 months or has used multiple worded phrases with meaning by 24 months, those could all be

Wednesday, September 25, 2019

Career research paper on nursing Example | Topics and Well Written Essays - 500 words

Career on nursing - Research Paper Example 6). In addition, there are different types of nursing as well. Nursing is ‘infinitely varied’. Although all nurses receive the same amount of education, the work they handle may vary because their placement in hospitals is different. For example, a nurse on duty in the Intensive Care Unit (ICU) has to know the use of sophisticated machinery. A nurse in charge of patients who are well on their way to recovery has to be skilled in the way he/she talks; the nurse has to be polite, friendly, and exuberant. Therefore, it emphasizes the fact that nursing is a very ‘people’s’ profession (Sacks, pp.5). Nursing is a profession that was started by Florence Nightingale in the mid-nineteenth century and it has undergone radical changes (Sacks, pp.6). There has been a debate over the fact whether nursing is a ‘full profession’ or a semi professional one. Researchers (Timby, pp. 23-25) state that nursing cannot be regarded fully as a profession, becaus e people in it do not possess full characteristics that are required to achieve a full profession status. However, students of the nursing field remain adamant of the fact that most of the required definition of a profession is met by nursing, therefore, qualifying it as a full profession (Hiscott, pp.4). However, nursing as a career provides many opportunities, especially part time. Women who have to manage families can actually become part of this profession.

Tuesday, September 24, 2019

Alcohol Advertisement Report Essay Example | Topics and Well Written Essays - 500 words - 1

Alcohol Advertisement Report - Essay Example Now the ads are found everywhere in the newspaper, magazine, TV shows even in the textbooks. Ads can be seen at every nook and corner, as they are being so common that the people are also being familiar with the message they convey. Alcohol companies do put warning like â€Å"Drink Responsibly† on their advertisement but no one bothers to consider that, because the alcohol advertisement make drinking so appealing to the youth, that they start believing it to become one of those â€Å"cool kids† in town. The above advertisement is of signature, product of MC Dowell Nepal Limited and it is taken from January 15 2007 issue of â€Å"The Boss†, a business magazine. As we can see that their main target in this advertisement is youth and adolescent. The companies advertising alcohol products mainly show it as a â€Å"Lifestyle Theme†; which prompts the viewer to take the action as the advertiser wants. It is observable in the above advertisement, that the people portrayed belong to a wealthy background, and are going somewhere, away from their workplace or home town.

Monday, September 23, 2019

Case study Research Paper Example | Topics and Well Written Essays - 750 words - 1

Case study - Research Paper Example Different from other organizations, medical institutions depend greatly on supplies to carry out their daily operations. According to Toba, Tomasini & Farhan (2008) health care institution cannot exist without supply management systems. Regardless of this compulsory requirement, medical institutions are very backdated in terms of having improved supply management systems. Different from modern day organizations, healthcare organizations lag behind in updating their supply chain management systems. This can be attributed to the fact that world health bodies frequently update the global stock in medical supplies depending on the emerging trends (Toba, Tomasini & Farhan, 2008). Hospitals rely on these changes in ordering of medical supplies. However, the quality of the supplies does not create the main problem in supply chain management, but the activities applied in the supply chain management. The difference in the strategies used in supply chain management creates the difference in t he cost and efficiency of the process (Toba, Tomasini & Farhan, 2008). What was the impact if any of the implementation of the proposed solution on this issue? Disregard of the process of supply chain management creates the main challenge in making the process efficient and quality. To overcome these challenges Toba, Tomasini & Farhan (2008) suggest that managers should update their technological position and emerging trends in supply chain management. This will create an organization with a lot of sensitivity in terms of coming up with effective logistics procedures. Additionally, this will open up opportunities for the organization to refer to supply chain management bodies and programs that will aid in transforming the state of supply management systems in organizations. Other significant challenges in supply chain management in healthcare institutions include outdated IT systems, lack of executive involvement, poor infrastructure, poor distribution and inventory management and n on improvement of the procurement process (Toba, Tomasini & Farhan, 2008). In overcoming challenges in decision making processes regarding purchasing decisions, Toba, Tomasini & Farhan (2008) advise that institutions should disregard the majority rule. This mode of making decisions should be replaced by the consensus method which minimizes the occurrence of misunderstandings and opposition. This also increases the compliance rate from physicians. How do efficiencies in supply chain management and effective use of sourcing and technology reduce hospital costs? What are the alternative solutions to this question? In 2004, total healthcare spending per person in the United States was $6280. This is representation of 16% of the US gross domestic product (Toba, Tomasini & Farhan, 2008). In regard of the total expenses of the United States government this is a big value that can be cut down by simple arithmetic of reducing the expense incurred by medical institutions. Analysts have argued that this inflation in the cost of provision of healthcare of healthcare is greatly attributed to the mishandling of medical service sin institutions. For instance, many analysts have pointed out the fact hospitals disregard the need to upgrade their supply management systems has made funding of medical services expensive (Toba, Tomasini & Farhan, 2008). They further argue that this is inevitable since healthcare instit

Sunday, September 22, 2019

Attachment Theory Essay Example for Free

Attachment Theory Essay Attachment theory describes the dynamics of long-term relationships between humans. Its most important tenet is that an infant needs to develop a relationship with at least one primary caregiver for social and emotional development to occur normally. Attachment theory explains how much the parents relationship with the child influences development. Attachment theory is an interdisciplinary study encompassing the fields of psychological, evolutionary, and ethological theory. Immediately after World War II, homeless and orphaned children presented many difficulties,[1] and psychiatrist and psychoanalyst John Bowlby was asked by the UN to write a pamphlet on the issue which he entitled maternal deprivation. Attachment theory grew out of his subsequent work on the issues raised. Infants become attached to individuals who are sensitive and responsive in social interactions with them, and who remain as consistent caregivers for some months during the period from about six months to two years of age, this is known as sensitive responsiveness. When an infant begins to crawl and walk they begin to use attachment figures (familiar people) as a secure base to explore from and return to. Caregivers responses lead to the development of patterns of attachment; these, in turn, lead to internal working models which will guide the individuals perceptions, emotions, thoughts and expectations in later relationships.[2] Separation anxiety or grief following the loss of an attachment figure is considered to be a normal and adaptive response for an attached infant. These behaviours may have evolved because they increase the probability of survival of the child.

Saturday, September 21, 2019

Issues Related To Migration

Issues Related To Migration Migration influences the social, political, economic life of the people of a country which has higher immigrants. In India, migration either domestic or international, has a major effect on countrys economy. International migration has become an important feature in globalized markets influencing the economic growth. The impact of the migration is complex for both the immigrants and the countries involved. This paper includes the push and pull factors that can lead to migration of people. It also includes the social and economic impacts of migration on different communities in a country. Also, it includes various reasons that leads to domestic and international migration of people. There has been concern about international migration in different services for some years now, but recently the situation has become more acute for a number of reasons, mostly reflected in severe staff and skill shortages in the different systems of many countries. While industrialized countries, in addressing the problem of staff shortages, become recipient countries and actively recruit migrants abroad, the emigration of qualified workers in a number of donor countries may undermine the functioning of their activities. INTRODUCTION:- Migration basically means the movement of people from one place to another. Migration is generally categorized as internal known as immigration or it can be external emigration. Voluntary migration is when people choose to move for a new job or a better education and forced migration is when they feel they have no choice but to move because their life is threatened or in danger or it may be due to famine, war or persecution. There have been various issues that are linked to migration that have come to limelight through series of workshops, conferences, panels, film screenings, cultural and artistic activities like human right aspects, living conditions, migrant workers rights, human trafficking, etc. All these issues have a great impact on migrant people as well as the locals. Rachel Sabates-Wheeler and Ian MacAuslan- the two socialists, argue that it is in the interests of migrants and both host and source country governments to investigate and fully understand the implications of l egal, physical and political access structures to social protection. ISSUES RELATED TO MIGRATION:- Policy debates about immigration generally focus on two broad themes: the impact of immigration upon the economy, and its soaial and cultural impact. The immigrants are seen taking the various resources, making it more difficult to unite the societies and undermining a sense of national identity. So, there is a need for these policy makers or the governing bodies to balance the economic need for migrants against the social problems they create. 1) Human Rights vs Migrants Rights:- It is imperative to focus on the respect of human rights and right of access to justice. Migrants rights are also as important as human rights. There should be a legislation that should refer to the economic, social and cultural contribution of migrants and Diaspora. 2) Trafficking of Persons mainly Children:- There have been many problems like difficult living conditions of minor migrant children between 9 and 18 years of age. In search of jobs in order to support their families, they often fall into the trap of adults who bring them in other countries and exploiting them mentally and sexually. There is an African Organization that is working with various organizations in ECOWAS region that aims at helping these children. 3) Forced Migration due to Physical Factors:- Climatic changes, temperature, lack of water supply, droughts, floods, etc. are also a major reason for emigration. So, there is a need for respective countries to revisit this phenomenon. The emigration of these people often exposes them to the risks of being trafficked, slavery or prostitution of women. 4) Migration to Access Descent Living Conditions:- Migration from rural areas to urban cities that can provide better living opportunities. There are many problems that are encountered like unemployment, hunger, disease and economic conditions that prevails in the rural areas. For this government has to take up some steps to help the people facing these hardships. 5) Diaspora to Local Development:- It can play a number of important roles in helping development of the home company. The primary route is no doubt by remitting to the home country. In addition, however, technology transfer and encouragement to trade and capital flows can be important in some settings, with highly skilled migrants playing a more visible role. ECONOMIC IMPACTS OF MIGRATION:- The effects of migration on sending countries depend critically on the magnitudes, composition and nature of the migration streams, as well as upon the specific context from which migrants are drawn. The departure of migrants involves a decline in the supply of labour and usually implies a fall in output unless there is a large pool of unemployed or underutilized labour. In the case of skilled emigration, productivity declines as well. Because of the departure of labour, changes in the composition of output are likely to occur depending on the sectoral employment of emigrants. Moreover, intra-household inequality may increase and family roles may also change as a result. As emigration continues and more people leave the country, output continues to fall. On the other hand, however, continuing migration improves the information flow and thus reduces the information and transaction costs related to migration. This reduced cost of migration encourages family members to accompany initial migrants; households start using migration as a livelihood strategy. Furthermore, the possibility of migration might also encourage those left behind to start investing in skills required to leave the country and seek improved prospects abroad. At this stage, the home countrys economy starts adjusting to migration. This may take the form of increased labour force participation by certain groups of the There are certain key aspects in relation to this:- Unskilled Labour Supply Flows:- Situations in which labour markets in the country of origin are tight, so that unemployment spells are brief and infrequent and underemployment rare. In such context, emigration of workers requires employers to raise wage offers to fill the resultant vacancies. The other one is in which the migrant workers are replaced at little or no wages to the employers where surplus labour exists. Costs imposed on employers are minimal and overall output is hardly be affected. Much of the emigration of low skilled labour occurs from poorly performing economies. Surplus labour conditions can be expected to prevail in among high emigration countries. Brain Drain:- The process of brain drain is considered as one of the negative impacts of international migration. The trained officials like engineers, doctors, scientists and others who are the future of their country, contribute to innovation, technological advancement and development of a country, migrate to other countries for jobs and other facilities. They cause a negative impact from the perspective of home countrys development. SOCIAL EFFECTS OF MIGRATION:- Although the economic effects of migration have been extensively studied, the social effects have received less attention. However, they are very important and often closely linked with the much more studied economic effects of migration. Migration may impact on social life in several ways and the impact will be different for different types of migration. The social effects of migration consist of changes in family composition, in gender roles, child outcomes in terms of labour, health and education, cultural effects and issues related to crime. Moreover migration may cause a shift in adolescents orientation, in the sense that children may consider migration as their ultimate goal and decide to pursue further education in order to increase their migration prospects. Apart from education, migration may impact on childrens health. Migration may have an important impact on migrants household lives in terms of family roles and gender roles within the family. In particular the selection of migrants within the household (whether it is the father, the mother or older children who migrate) will have an impact on the family members who stay behind and their roles within the household after migration has started. Most importantly the role of women in the household and subsequently in the society may change. The women whose husbands migrate, the outcome of migration depend on existing cultural practices and the flexibility of gender roles and family organization. Further the people who leave their birth place and flee to other countries are deprived of their cultures, languages, traditions, and other social activities that are also considered as a part of ones identity. As of now-a-days we are seeing in India, there have been many threats to the migrants from Assam who have settled in Bangalore are facing threats due to impending attack related to the communal violence in home state due to which students and workers flee back. The violence has spilled over to other states where Bodos and other ethnic tribal members from the impoverished north-east have migrated in search of jobs. Violence has also been reported in Hyderabad, western cities of Pune and Nashik affecting the migrants. MIGRATION IN DIFFERENT COUNTRIES:- India as a nation has seen high migration rate in recent years. In 90s around 98 million people migrated from one place to another. Apart from women, migrating due to marriage, employment is the biggest factor for migration. The number of job seekers have increased by 45% over the previous decade. Nearly 14 million people migrated in search for jobs out of which 12 million was men. Migrants have created pressure on others who are in same job market. Most people migrate because of a combination of push and pull factors. Lack of rural employment, fragmentation of land holdings and declining public investment in agriculture create a crisis for rural Indians. Urban areas and some rural areas with industrial development or high agricultural production offer better prospects for jobs or self-employment. No of Migrants (in million) 1951-61 66 1961-71 68.2 1971-81 81 1981-91 80.9 1991-2001 98.3 The onset of mass immigration from India, Pakistan and the Caribbean in the late 1940s and the 1950s coincided with the dismantling of the British Empire, and the decline of Britains global status. Immigration became the focus for the debate about these broader shifts. The perception that immigrants were alien to the British way of life ensured that the relationship between immigrants and the British state was defined largely by hostility, racism and confrontation. Not only was immigration policy driven by the desire specifically to keep out non-whites, but the state also viewed non-white immigrants settled in Britain as undesirables. Immigrants were the problem, and that problem had to be policed. This led both to discrimination against blacks and Asians in every sphere of social life, including housing, education and employment, and to confrontations with the police, confrontations that came to an explosive climax in a series of major riots in Britains inner cities in the late 1970 s and the early 1980s. Nearly eight million immigrants entered the United States from 2000 to 2005, more than in any other five-year period in the nations history, 3.7 million of them entered illegally. Since 1986 Congress has passed seven amnesties for illegal immigrants. In 1986 president Ronald Reagan signed immigration reform that gave amnesty to 3 million illegal immigrants in the country. Hispanic immigrants were among the first victims of the late-2000s recession, but since the recessions end in June 2009, immigrants posted a net gain of 656,000 jobs. Over 1 million immigrants were granted legal residence in 2011.

Friday, September 20, 2019

Anselms Ontological Argument

Anselms Ontological Argument In this essay I shall describe Anselms ontological argument and look at how it may prove Gods existence. I will then go on to look at criticisms of the argument from both Gaunilo and Kant to see if they can show that the argument does not work and if not, why not. The core of Anselms ontological argument uses a reductio ad absurdum structure to attempt to prove the existence of God. He does this by showing that if the negation of the conclusion is followed then this leads to absurdity (a false or nonsensical conclusion). Anselms argument is as follows: If therefore that than which nothing greater can be conceived exists in the understanding alone [and not in reality], then this thing than which nothing greater can be conceived is something than that which a greater can be conceived. And this is clearly impossible. Therefore, there can be no doubt at all that something than which a greater cannot be conceived exists in both the understanding and in reality. This quote is somewhat confusing due to the language used so a simplified version may be of some use. The argument can be seen as such (1) God is something which nothing can be greater than; God is the being of maximum greatness. (2)It is completely possible that God can exist within reality ; God, no matter whether he actually exists within reality, can exist within some circumstances, therefore God may possibly have existed within our world. (3)Now if something exists entirely and only within the constraints of the mind and does not exist in reality but is still possible then it is plausible that that something which exists only within the mind may have been greater. (4) Now imagine that God exists only within the mind and does not exist in our reality (this can be seen to be God not actually existing at all), this allows for the idea that there is a possible entity which is greater than God. (5)So it can be a possibility that there is a being or entity which is greater than God! (6)Because God is the greatest and there is nothing which can be greater than God (as stated in point 1) then this argument has shown that there is something which can be greater than that which nothing can be greater than! Because statement 6 makes no sense due to it being self contradictory God must exist not just in the mind but also at the same time in reality. This argument has been given in many different forms over time and I will cite one here to show that the interpretation given above is not too far removed from other interpretations. The following interpretation is given by Plantinga: God exists in the understanding but not in reality. (Assumption for reductio) Existence in reality is greater than existence in the understanding alone. (Premise) 3. A being having all of Gods properties plus existence in reality can be conceived. (Premise) 4. A being having all of Gods properties plus existence in reality is greater than God. (From (1) and (2).) 5. A being greater than God can be conceived. (From (3) and (4).) 6. It is false that a being greater than God can be conceived. (From definition of God.) 7. Hence, it is false that God exists in the understanding but not in reality. (From (1), (5), (6).) 8. God exists in the understanding. (Premise, to which even the Fool agrees.) 9. Hence God exists in reality. (From (7), (8).) This interpretation basically follows the same structure as mine and uses the reductio ad absurdum principle to prove Gods existence. Now we have seen how the argument works we must look at some criticisms of Anselms approach. One of the most successful and effective criticisms is given by Gaunilo. He attacked Anselms argument by stating that his reductio ad absurdum could be applied to many things and not just god. For this reason he believed that Anselms argument was not a valid or acceptable way to justify Gods existence. Gaunilo used the example of the greatest possible island (originally conceivable but we shall use possible for cohesions sake). He went on to apply Anselms argument to the greatest possible island to prove the existence of this fictional island using the same style of reasoning which Anselm used to prove the existence of God. Now if somebody told me that there was an island greater than all other islands ever I would have absolutely no problem understanding the words which they used or the concept they were attempting to divulge. But if they then went on to state that because I can imagine the island in my mind then the island must be possible then I would have serious doubts about thi s concept (and their sanity for that matter). What follows will be Gaunilos criticism placed into the format of Anselms reductio ad absurdum argument : (1) Best island is an island that nothing can be greater than; Best island is the island of maximum greatness. (2)It is completely possible that Best island can exist within reality; Best island, no matter whether it actually exists within reality, can exist within some circumstances, therefore Best island may possibly have existed within our world. (3)Now if something exists entirely and only within the constraints of the mind and does not exist in reality but is still possible then it is plausible that that something which exists only within the mind may have been greater. (4) Now imagine that Best island exists only within the mind and does not exist in our reality (this can be seen to be Best island not actually existing at all), this allows for the idea that there is a possible island which is greater than Best island. (5)So it can be a possibility that there is a land or island which is greater than Best Island! (6)Because Best island is the greatest and there is nothing whic h can be greater than Best Island (as stated in point 1) then this argument shows that there is a possible island which is greater than the island that no island can be greater than. Because statement 6 is self contradictory then Best Island must exist not just in the mind but in reality at the same time. This argument seems to show that Anselms argument to prove God can be used to prove a lot of seemingly ridiculous ideas, for example greatest possible bouncy castle or greatest possible goat. On first impressions it would seem as though this argument goes a long way to disproving Anselms argument for God but there is a problem with this. Gaunilos argument doesnt actually tell us what is wrong with Anselms argument; although it shows that seemingly ridiculous conclusions can be proved to be true it does not specify what is exactly is wrong or invalid about Anselms argument. It does not state that any of the premises are wrong and neither does it show the conclusion to be invalid. In fact if Anselms argument is looked at in terms of logic then there is nothing wrong with it at all. Although this is the case, Gaunilos criticism is still a fairly weighty one due its ability to prove absurd conclusions. As with every objection there is always a response so now lets look at some responses to Gaunilos weighty criticism. One of these responses focuses on the idea of the greatest possible island (or best island). It states that the greatest possible island can actually not exist. My conception of the greatest possible island almost certainly differs from your conception of the greatest possible island. For example I may prefer there to be a lot of animals on the island, dangerous and non dangerous and a lot of trees. Whereas you may prefer to only have non dangerous animals and mostly open areas on the island. This shows us that although subjectively there is the possibility of the greatest possible island on a large objective scale there can be no such thing. In other words there is nothing within the definition of an island that allows for maximum greatness within a certain island. The oxford English dictionary defines an island as a piece of land surrounded by water. Clearly there is nothing there which could allow for one island to be greater than all others. It mentions nothing of the depth of water surrounding the island, whether or not there are inhabitants of the island, the size of the island etc. This is not the same for God though. Anselm describes God as maximum perfection of which nothing can be greater. The idea of God cannot be pulled away from the description of God. God is that which nothing can be greater than. This differs from the greatest possible island as the idea of perfection is a separate concept which has be added to the idea of an island. So it seems that although Gaunilos objection on first inspection is a good one it misses the point that maximum perfection cannot be separated from the concept of God whereas maximum perfection can be separated from the concept of an island. The final objection that I will look at comes from Kant, the very man who coined the phrase ontological for Anselms argument. Kants argument works by rejecting premise (3) (if something exists entirely and only within the constraints of the mind and does not exist in reality but is still possible then it is plausible that that something which exists only within the mind may have been greater). Kant states that the Anselms argument is based on the idea that a God which exists is greater than a God which does not. Kant believes this to be false and confusing. In this objection Kant states that existence is not a property which can be possessed, or not possessed by an object. He goes on to say that existence, if it not a property, is a concept which refers or corresponds to something within our world (universe). In other words if something exists then there will be an example of the thing that exists in our world. A way to illustrate this is by giving the example of a ball. This ball is blue, round, fairly heavy and has the diameter of 50cm. Now if I say that this ball exists it does not add any properties to this ball, equally if I say that it doesnt exist it adds no properties to the ball. When I say that it exists I am merely saying that there is an example of this ball within our world. When one applies this to the argument we can see why Kants objection is so well accepted amongst those who reject the ontological argument. If existence is not a property then a God which exists and a God which does not exist are absolutely identical. Both are omnipotent, omnipresent and so on. If they are both identical then Anselm cannot claim that a God which exists is greater than a God which does not exist. If this is the case then the ontological argument fails as premise three is false! One response to Kants objection is that existence adds something to our conception of a subject. If I read about superman believing that he existed I would be very impressed with his powers and what he has done etc. If then I discover that superman does not exist I may be disappointed and my conception of him may change. This then allows for existence to alter my conception of a subject thus allowing for a God that exists to be different, slightly, to a God which does not exist. This response seems somewhat weak though and I believe that Kants objection still stands. To conclude I have found that, through Kants property based objection, Anselms ontological argument fails to provide a decent way of proving Gods existence. Because Existence cannot be seen to be a property then the ontological argument fails. Gaunilo also provides some criticism of Anselm through showing that the ontological argument can be used to prove all kinds of ridiculous conclusions (if one accepts that the idea of maximum perfection can be separated from the concept of God). So because the ontological argument fails to defend itself adequately against criticism I believe that it fails as a way to prove Gods existence.

Thursday, September 19, 2019

jurassic park :: essays research papers

Iteration Seven & Epilogue Summary   Ã‚  Ã‚  Ã‚  Ã‚  Malcolm and Hammond engage in an argument. Hammond is relieved that the animals did not get free and overrun the world. Malcolm says that the world cannot be destroyed. It will always survive whatever disasters take place. The park seem finally to have been brought under control. There are now fewer animals, because some have been killed by other animals. Since the fences were down for so long, all the animals have mingled. Grant and Muldoon decide to search for the animal nests, especially the raptor nests. They have to account for every animal born on the island before they let the Costa Rican National Guard destroy the entire place. Grant explains the mystery of how the dinosaurs were able to breed. Under certain conditions frogs can change sex, and the dinosaurs all have frog DNA.   Ã‚  Ã‚  Ã‚  Ã‚  Malcolm is going into a coma, and Hammond blames everyones else for the failures of the park. Hammond is met by a juvenile tyrannosaur. He tries to run away, but falls down in a stream. It appears that he broke his ankle. Ellie and Gennaro join grant in the dinosaur nest and hide behind some boxes. They see two adult raptors and some babies. Grant concludes that there are thirty-four raptors have been born. Ellie notices theat when the raptors stand still they all face a certain direction. She thinks that it is some kind of ritual. Grant thinks that it is a form of communication.   Ã‚  Ã‚  Ã‚  Ã‚  Hammond tries to climb the hill. He is tired, dizzy, and in pain. He sees some compys approaching. He tries throwing rocks at them to ward them off, which only works for a while. The compys soon attack him, poisoning him with their bites. Hammond feels relaxed and peaceful when he dies. Grant and the others watch the raptors on the edge of a swamp, near the beach that looks out onto the Pacific Ocean. They are all lined up together, starring south. A ship appears from the south and the animals watch it. Grant observes how they all behave as a group, and decides that they are organized around a matriarchal pecking order. He concludes that they are starring at the ocean because they want to migrate.   Ã‚  Ã‚  Ã‚  Ã‚  Grant, Ellie and Gennaro are picked up by a helicopter.

Wednesday, September 18, 2019

Financial Report of Loewen Group Inc. Essay -- Finances Accounting Bus

Financial Report of Loewen Group Inc. The Loewen Group Inc. was founded in 1969. The company has two major headquarters in North America, one in Burnaby, British Colombia and a second in Cincinnati, Ohio. Loewen Group Inc. (L.G.I.) is the largest funeral services enterprise in Canada and is the second largest company in the North American Funeral Services Industry. L.G.I. owns 918 funeral homes and 269 cemeteries and also engages in the pre-need selling of funeral services including cemetery and cremation services. The company strives on respecting its Eagle Principle, which is displayed on the first page of its 1995 Annual Report: "To soar to heights of possibilities one needs two equally healthy, strong wings - one being that of people or service concerns, the other that of responsible planning and fiscal management. It is the balance of these wings that enables the eagle to soar beyond all heights"1 In 1995, the company defended itself against two major lawsuits, as well as continued to negotiate acquisition agreements. The Loewen Group Inc. stresses that once an acquisition has been completed, local management is encouraged to remain and offers long term contracts to its key employees, rarely dismissing the other employees. L.G.I. provides many services to its acquired companies including offering training to new employees on its management information systems and covering costs for any renovations which are needed on the acquired locations. Each funeral home and cemetery is operated as a distinct profit centre, with monthly and annual financial performance monitored by regional and corporate management in accordance with budgeted projections. This report includes a study of The Canadian Funeral Services Industry practices, a review of the take-over attempt by Service Corporation International, an analysis of the Loewen Group Inc. 1995 Annual Report for the period ending December 31, 1995, and examination of the revenue recognition practices used by L.G.I.. The Funeral Services Industry According to a paper issued in August 1995, by Statistics Canada's Services, Science and technology Division Final Purchase, Growing Demand: The Canadian Funeral Services Industry, the funeral services industry, in comparison to other industries, has historically been considered a low risk industry. The Fu... ...adian Funeral Services Industry. APPENDIX D: Total Revenue of the Funeral Services Industry by Sector Source: p.4 of Final Purchase, Growing Demand The Canadian Funeral Services Industry. APPENDIX E: The Scott Formula (Expressed in thousands of U.S. Dollars) 1995 1994 Symbols Total assets 2262980 1326275 A Total liabilities 1648298 915136 L Total equity 614682 411139 E Total revenue 599939 417328 REV Net income (76684) 38494 NI Interest expense 50913 34203 INT Income tax rate (38.1) % 33.9 % TR After-tax interest expense 50913 * 1.381 = 70311 34203 * .661 = 22608 ATI = INT (1 - TR) ROE (return on equity) (76684) / 614682 = (0.125) 38494 / 411139 = 0.094 NI / E SR (sales return before interest) [(76684) + 70311] / 599939 = (0.011) [38494 + 22608] / 417328 = 0.146 [NI + ATI] / REV AT (asset turnover) 599939 / 2262980 = 0.265 417328 / 1326275 = 0.315 REV / A ROA (return on assets) [(76684) + 70311] / 2262980 = (0.003) [38494 + 22608] / 1326275 = 0.046 [NI + ATI] / A IN (average interest rate after tax) 70311 / 1648298 = 0.043 22608 / 915136 = 0.025 ATI / L D / E (debt-equity ratio) 1648298 / 614682 = 2.682 915136 / 411139 = 2.226 L / E

Tuesday, September 17, 2019

Artificial Intelligence in Missile Technology

ARTIFICIAL INTELLIGENCE IN MISSILE TECHNOLOGY K. Manasa B-Tech III/IV Branch: EEE Shadan College of Engg & Tech, Peerancheru, Hyderabad-08. konda_sowmya @yahoo. com Abstract: The development, strength, economy and progress depends on the status of the Defence, This paper deals with various generations of computer where the fifth generation computers use Artificial Intelligence. A few applications of Artificial Intelligence used in various technologies have also been discussed. The main focus of paper is on chaser missiles, which implements the missile technology using Artificial Intelligence. The Anupama processor designed in India can be used in chasers. This shows the development of Artificial Intelligence in Indian defence systems. The On-Board Computer department of RCI and ASL of DRDO are working on similar missile technology mostly on the guidance systems for Agni, Trishul, Akash and NAG along with which even the Chaser using the AI technology may replace the existing guidance system of the missiles. Keywords: IC, VLSI, Turing test, Chasers, OBCS, Seeker, IGMDP, DRDO, BDL, Anupama Processor, Deep Blue, Seed AI. 1. Introduction: Artificial Intelligence is a branch of Science that deals with helping machines finding solutions to complex problems in a more human-like fashion. It is intelligence exhibited by any manufactured system, which is often used in works of science fiction. The term is often applied to general-purpose computers and also in the field of scientific investigation into the theory and practical application. This generally involves borrowing characteristics from human intelligence, and applying them as algorithms in a computer friendly way. For more complex problems, things get more difficult. Unlike humans, computers have trouble understanding in specific situations and adapting to new situations. Artificial Intelligence aims to improve machine behavior in tackling such complex tasks. A more or less flexible or efficient approach can be taken depending on the requirements established, which influences how artificial the intelligent behavior appears. From AI we can learn something about how to make machines solve problems by observing other people or just by observing our own methods. On the other hand, most work in AI involves studying the problems the world presents to intelligence rather than studying people or animals. . Various Generations of a Computer: With the advent of computers there has been a vast proliferation in them. A computer is truly an amazing machine as it performs various functionalities. For generations, it has been the constant endeavor of man to get the better of his adversary by inventing more and more potent computers. Till today we got five gener ations of computers. The 1st generation computers used vacuum tubes. These computers occupied large space, liberated a large amount of heat and also lead to many uncontrolled operations. The 2nd generation computers used enormous number of transistors. After some years these transistors were fabricated on a single chip called ICs. Computers using these were called the 3rd generation computers. With the advancement of technology in VLSI, a large number of ICs were integrated on a single chip made of silicon, which is further used by the 4th generation computers. An attempt is being made to apply artificial intelligence on these computers, which constitutes the 5th generation computers. These computers are expected to be faster results and thus may influence international policies, strategy and tactics to an enormous extent. 3. Is AI different from Human Intelligence? Alan Turing's article â€Å"Computing Machinery and Intelligence† discussed some conditions where a machine can be used in an intelligent fashion. He argued that if a machine can perform successfully as a human can do, then the observer will certainly consider it as an intelligent device. This test called Turing test would satisfy many people but not all the philosophers. The observer can be able to interact with the machine but can’t differentiate it from the actual human works (actions & voices) while interacting and thus it camouflages the observer. The Turing test is a one-sided test. A machine that passes this test should certainly be considered as intelligent, irrespective of having knowledge about human. There are many adversaries about this fact, that an excellent discussion on the Turing test is not supportive, with restrictions on the observer's knowledge of AI and the subject matter of questioning. It turns out that some people are easily misinterpreted that, a rather dumb program is intelligent. When we set out to design an AI program, we should attempt to specify as well as possible the criteria for success for that particular program functioning in its restricted domain. . 1 Hardware for AI: In order to use AI in any system a few hardware specifications are required. The minimum requirements include a computing system containing an IC built processor, a control unit, memory devices, and a converter for external interfaces, floating-point unit, input-output ports and timers. These components work relatively with the computing system as per the AI oriented software. 4. 2 Software for AI Software is the intelligence that runs the hardware in a computer. Basically AI is in form of information fed to the processor through a programming language. The parameters acts as input that results into desired output. A fifth generation language use AI to create software based on our description of what the software should do. 5. Missile Technology and AI: Missile: It is an object or weapon that is fired, thrown, dropped, or projected at a target. Missiles play major role in warfare. The earlier versions of missiles were simple in design and operation. When the fighter plane first came into use the missiles used were of simple nature that involved only target mode and firing angle. The present day missiles are much complicated. The concept of employment of these missiles has also undergone a drastic change. Chasers: It is a type of missile that may be designed to chase the target until it hits or causes damage to the target. The Chaser contains an OBCS in its control unit, which contains AI as a backup, which will guide itself during its trajectory. Chaser continuously emits either Laser light, Infrared rays or Radio waves continuously from its IR Dome. When the enemy unit comes in its path a part of these waves reflect back giving a signal to the Chaser. Then this missile automatically changes its position so as to knock down the enemy. [pic] [pic] [pic] Working: The main purpose of an OBCS is to obtain guidance and control. The OBCS mainly contains an IC built processor, a control unit, memory devices like flash memory, SRAM, NVRAM, communication devices like UART and a converter for external interfaces. It is the seeker that actually applies AI. Before missile is launched the target is fed to the OBC in the form of a signal or image, which is basically intelligence. The seeker continuously scans the image target and gives signal to the OBCS. The input is in the form of co-ordinates that allows the chaser to change the position of radar and direction of missile by changing the position of the fins, nozzle and wings such that the target is always at its center of view. This is done by the control unit by varying the altitudes of the missile i. e. Roll, Yaw and Pitch thus guiding the missile towards its target. [pic] The missile control operation follows a closed loop system. Characteristics: The following are the characteristics to be possessed by a Chaser: †¢ The chaser should be faster than sharp enemy. It should take the shortest path to reach the enemy. †¢ The Propellant composition should be such that it is able to effectively engage the target. †¢ The longitudinal, lateral and vertical axis of missile must be varied in a smooth fashion when enemy tries to dive or jump suddenly. Future Trends: With the application of AI the missiles may be capable of automatic target recognition and even be able to tell the condition of the terrain. It may be able to identify tanks and trucks as friendly or enemy vehicles. The missile, while in flight may have the ability to prioritize target on battlefield. If the missile thinks that it should go after a high priority target rather than trying to kill its original target, it will do so. Software programme will be so advanced that mission options will be decided by brains built into the missiles with the help of embedded real time computers. The ongoing developments and changes in this field may however cannot be forecasted. 6. Development of AI in India: India launched its missile development programme through IGMDP under the aegis of DRDO, the premier defence research agency. Under this programme five missile systems are currently under different stages of development and production. BDL, Hyderabad has also been established as a premier production agency for all missile systems. The following missiles form part of IGMDP: Prithvi – Introduced in 1996 Trishul – under development AKASH – under development NAG – under development AGNI – under development The most recent attempt made for the development of AI based technology in India is the design of Anupama Processor. It has been designed at Anurag Research Institute, Hyderabad. Anupama was first used in Mission Control system mounted on under water self propelled missile, Torpedo. It is a 32-bit processor based on RISC architecture. It mainly contains a 32-bit floating-point unit, 32-bit parallel input-output port and two 16-bit timers. It has a non-multiplexed bus structure with 32 data lines and 32 address lines. A bus interface unit supports Synchronous, Asynchronous and Burst data transverse. It also supports dynamic bus sizing. The same can also be used in OBCS of chasers. 7. Other Applications: 7. 1 Robotics: Robots are typically used to do tasks that are too dull, dirty, or dangerous for humans. Industrial robots used in manufacturing lines used to be the most common form of robots. Other applications of Robotics include toxic waste cleanup, underwater and space exploration, surgery, mining, search and rescue, and mine finding. Robots are also finding their way into entertainment and home health care. 7. 2 Medicine: Artificial Intelligence in Medicine allow computers to process and analyze three-dimensional images of the heart in much the same way an experienced human operator would. The program applies artificial intelligence techniques to the measurement of parameters critical to understanding the state and behavior of the human heart. This automated approach allows information to be obtained very quickly that is quantitatively accurate and does not suffer from intra-observer or inter-observer variability. The software and algorithms developed by the AIM program are widely considered to represent the gold standard in nuclear cardiology. 7. 3 Banking: AI systems are used to detect fraud and expenditure financial transactions, with daily transaction volumes in billions. These systems first use learning algorithms to construct profiles of consumer usage patterns, and then use the resulting profiles to detect unusual patterns and take appropriate action. Ex: To disable the credit card. 7. 4 Data Processing: Data Mining, the extraction of hidden predictive information from large databases, is a powerful new technology with great potential to help companies focus on most important information in the data warehouses. Data mining tools predict future trends and behaviors, allowing business to make proactive, knowledge-driven decisions. It answers business questions that traditionally were too time consuming to resolve. The past history in the form of records is taken as a backup, which is fed in the form of intelligence for data processing. 7. 5 Game playing: The AI based machines can be applied for playing games mainly through brute force computation using the entire game play as a backup in the form of AI. Advantage of using this type of machine is the players can have a practice session where they will have a tough opponent (machine) and then in a real match the players will not face much difficulty. Ex: Deep Blue computer for chess. 7. 6 Speech Recognition: The areas where continous interaction is required between the user and computer, the need not go for the commands using input devices. He can just dictate the commands while the system accepts it in the form of speech signal and achieves the task to be performed. Ex: In a highly protected zone where the security levels must be maintained high can make use of speech recognition system, where the password can be broken only by a particular official. 7. 7 Computer Vision: The human eye as well as TV cameras capture objects and give it as an input to the main system. But here the input given is two-dimensional; some programs may run with this input while the computers require partial three-dimensional information that can be possible by computer vision. Ex: The images taken from satellites can be of three-dimensional type. 7. 8 Machine Translation: It is a form of translation where a computer program analyses text in one language i. e. , â€Å"Source text† and attempts to produce another language called â€Å"Target text† without human intervention. Ex: In the fields having highly limited ranges of vocabulary and simple sentence structure like weather reports, machine translation can deliver useful results. 7. 9 Handwriting Recognition: Several attempts were made to produce ink pens that include digital components such that a person write on a paper and have the resulting text stored digitally. So the user need not write once in a paper and then enter it again as input in computer, thus saving time. 8. Friendly AI: Friendliness theory is a proposed solution to the dangers believed to stem from smarter-than-human artificial intelligence. According to the theory, the goals of future AIs will be more arbitrary and alien than commonly depicted in science fiction and earlier futurist speculation, in which AIs are often anthropomorphized and assumed to share universal human desires. Because AI is not guaranteed to see the â€Å"obvious† aspects of morality and goals that humans see so effortlessly, the theory goes, AIs with intelligences greater than our own may concern themselves with endeavors that humans would see as pointless or even laughably bizarre. One example is that of an AI initially designed to manufacture paperclips, which, upon becoming superhumanly intelligent, tries to develop molecular nanotechnology because it wants to convert all matter in the solar system into paperclips. Friendliness theory stresses less the danger of superhuman AIs that actively seek to harm humans, but more of AIs that are disastrously indifferent to them if steps are not taken to specifically design them to be benevolent. Doing so effectively is the primary goal of Friendly AI. This belief that human goals are so arbitrary derives heavily from modern advances in evolutionary psychology. Friendliness theory claims that most AI speculation is clouded by analogies between AIs and humans, and assumptions that all possible minds must exhibit characteristics that are actually psychological adaptations that exist in humans (and other animals) only because they were once beneficial and perpetuated by natural selection. Many supporters of FAI speculate that AI able to alter and improve itself, seed AI, is likely to create a huge power disparity between it and less intelligent human minds, that its ability to reprogram itself would very quickly outpace human ability to exercise any meaningful control over it. While many doubt such scenarios are likely, if they were to occur, it would be important for AI to act benevolently towards humans. One of the most recent significant advancements in Friendliness theory is the collective volition model. More concretely, the collective volition of humanity is the actions we would collectively take if we knew more, thought faster, etc Friendly AI should initially seek to determine the collective volition of humanity, with which it can then alter its goals accordingly. 9. Conclusion: Artificial intelligence has to be applied to the machines where the human involvement is not applicable. Keeping this in point of view, we have seen ample applications in real life so as to enhance the life of the human. These machines are very well suited for real time systems because of their fast response and computational efforts. In future people will witness a radical change in the cyber environment in the form of artificial intelligent oriented technologies. The country’s economical development depends on the strength of Defence. The chaser missile mentioned in this paper uses this reliable technology playing a prominent role in fortifying the defence. Further research on the lines of missile technology using AI may fetch more advanced and better technology in designing the missiles. From past so many years India was depending on other countries for its requirements in Defence. Now with this India will be self-dependant. Regarding the usage of AI even today there are so many comments on the threat towards humans from this intelligent so called machines. For this the friendly AI mentioned in this paper can be an answer. Finally we would like to conclude that the applications of Artificial Intelligence might be applied in real life making it no longer a fiction. 10. Acronyms: AI: Artificial Intelligence. IC: Integrated circuit. VLSI: Very Large Scale Integration. OBCS: Onboard Computer System SRAM: Static Random Access Memory NVRAM: Non Volatile RAM UART: Universal asynchronous receiver transmitter RISC: Reduced Instruction Set Computing IGMDP: Integrated Guided Missile Development Programme. DRDO: Defence Research and Development Organisation. BDL: Bharat Dynamics Limited. RCI: Research Center Imarat ASL: Advanced Systems Lab 11. References: †¢ â€Å"Computing Machinery & Artificial Intelligence† 3rd edition, by Alan Turing. †¢ Research paper on â€Å"Machine Intelligence† by Sankar Kumar Paul, Indian Stastical Institute, Kolkata. †¢ â€Å"Super Intelligent Machines† by Bill Hibbard. †¢ â€Å"Artificial Intelligence† 2nd edition 2004, by Elaine. Rich and Kevin Knight. †¢ â€Å"Applications of AI† by Richardson, IEEE paper, September 2004.